We have decided to discontinue the Dream Zero Model from our portfolio, namely our original Dream model. We will only manufacture the current Dream One model (which will just be renamed “ Dream)” and Dream Pid.

Dream and Dream Pid models will be technically the same as the Steel and Steel Uno Pid It will be in force next June 1st, but we will continue to accept orders of Dream Zero during 2021.

Main reasons:

-A clear differentiation of our Home range (Basic, Arc) from our "Barista at Home" or "Home Professional" range (Dream, Steel and Baby T).

By using the current group and configuration of Dream Zero model, the end customer experience is not really a “Pro” one. We link to document explaining point by point the differences.

-The current range makes a choice decision rather difficult for the end customer, since they have the same body within two different groups and multiple technical differences. Our range will be easier to understand after this upgrade.

-We unify the stainless-steel filter holder and coffee group within the whole ASCASO range: both commercial (Barista T, Baby T) and domestic (Dream, Steel).

As from June 1st.

Except for two Home models (Basic, Arc), which are increasingly marginal models in our sales.

-European regulations force us to use Stand-by. Thus, we need to introduce electronics and additionally the electronic control of temperature. They are key points in an outstanding thermal stability and truly professional coffee results.

We think that this is a very positive medium-term change, which results in a better positioning of the brand, an easier understanding of the range, and most importantly, a truly professional user experience and enjoyment.