 J. Ascaso was born in a humble mountain town in the north of Spain.He was a man with an entrepreneurial spirit and the town offered him little opportunity. As a result he left for Barcelona with the equivalent of $30 in his pocket and a head full ideas.
In the fifties, J. Ascaso began work for a supplier of spare parts for espresso machines, chrome-plating parts.
1952 a 1962 J. Ascaso worked on the production line at Gaggia making espresso parts for consumer espresso machines
throughout the world.
Other coffee machine manufacturers entered the market. Providing original spare parts
was expensive and exclusive and the market continued to grow at a fast rate. J.
Ascaso decided to supply all brands of spare parts to the entire market a lower prices.
The idea led him in 1962 to open his own company in Barcelona, Spain.
There he met someone who would introduce him to enough distributors/technicians
to keep the company going from 1966 onwards...he used to carry 4 different gaskets and
3 different filter holders with him in a old suitcase.
In 1962 Jesús Ascaso started his own business to produce and distribute
spare parts for espresso machines...Nowadays,Ascaso sells it products to more than 50 countries
in the world and continues with its expasion creating new divisions of business as the manufacturer
of espresso coffee machines.
JL. Ascaso, the founder's son, is the autor of the
diversification of Ascaso Factory in the last 10
years. He created a espresso coffee factory for to unify his knowledge in the world of
espresso and the components with the "espresso culture".
“For coffee lovers” was born.
Now, the idea is a reality. Ascaso factory
manufactures a range of coffee machines for home and office with
an especial design and a professional concept.
Today, Jesús Ascaso father works in the factory
six months a year. The other six months he lives in the town he
left over 50 years ago, taking care of his tomatoes and honey.
In 2012, we are celebrating our 50th anniversary...
Ascaso Factory is formed by 3 professional divisions
Componentes
Components for horeca machinery. 8 sections: Coffee Machines & Grinders, Washer, Ice, Refrigeration,Gas,Vending and Small machines. |
Coffee Machines
Coffee Machines and Coffee Grinders (own production).Extended high quality range.Professional system |
Horeca
Horeca Machinery (own production and importation)Complete range of own-brand and imported products to meet the needs of the professional.
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Cronología
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1952
1962
1990
1996
1997
2000
2001
2004
2005
2007
2011
2012
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1952
Jesús Ascaso
starts working on Gaggia Española.
His firts contact with the
espresso world.
1962
He founds his own company :
Ascaso dedicated to
design, manufacture and
commercialise coffee machines
spare parts.
1990
New facilities and premises.
Expansion to international
markets, launching of a new
catalogue comprising
8.000 references.
1996
The company moves to a larger
site of -
3.000 m2- .The
catalogue expands to 15.000
references.
1997
José Luis
Ascaso starts working
on the idea of creating a line
of espresso coffee machines.
2000
The machine project is
implemented, the first espresso
machines are launched under the Innova
brand name.
2001
The company obtain the
ISO 9001 Quality Certification.
2004
The manufacturing facilities are
enlarged, the Coffe
Machines Division
comprising now 4 different lines
& 1 line of coffee grinders and
are sold in more
than 50 countries.
The Ascaso Spare Parts
Division launches a new
catalogue holding 23.000
references.
2005
A new whole global project
starts : Ascaso Factory.
The Ascaso and Innova divisions
are merged , Innova machines
brand name changes to
Ascaso.
2007
The
Spare Parts Division offers more than
50.000 references.
The Coffee Machines
Factory consolidates
its international presence,
creating a referring one as high
quality product with the
combination of the last
technology and the artisan
methods.
The Horeca Machinery
Division expands its
Catalogue with exclusive brands
for the Spanish market.
2011
The Spare Parts Division
offers more than 80.000
references
The Coffee Machines
Factory Division moves
to a new larger site in Gavà (
Barcelona).The Ascaso machines
comprising now 6 different lines
of coffee machines & 3 lines of
coffee grinders.
The Horeca Machinery
Division launches
a new catalogue holding 1.800
product references and 300
pages. Division only for Spanish
Market.
Ascaso Factory has more
than 8.000 square
meters dedicated to the espresso
world, horeca machinery & spare
parts.
2012
The Spare Parts Division
offers more than 90.000
references and launches
the new catalogue of spare parts
in mobile version
The Coffee Machines
Factory Division
launches its new models
of professional coffee machines
and adapting their models to the
single-dose systems( pod, pad,
capsule)
The Horeca Machinery
Division launches
a new catalogue holding
3.000
product references and 500
pages. Division only for Spanish
Market.
The company celebrates its
50th anniversary in the
espresso world.
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